Town of Middleburg

Situation / Challenge

In 2021, BWF was hired as the event management company of record by Middleburg’s Town Manager to provide event logistical support for the Loudoun County’s annual special events held throughout the year in the popular town known as the "Nation's Horse and Hunt Capital."

Strategic Approach

BWF uses its 35+ years’ experience in project management for special events ranging from sports and entertainment to trade shows and community activations, working directly with the Town Manager and Director of Business Development and Community Partnership

For each event, our team is heavily involved with advanced strategic planning, coordinating logistics with vendors and stakeholders, executing onsite and evaluating post-event. From attending weekly status meetings and making site visits to developing site maps, reviewing past performances, and enacting key learnings.

Our hands-on approach involves everything from providing expert advice and counsel to rolling up our sleeves and setting up tables, chairs, stanchions, and signage at load-in and -out, for a full customer service experience. We hire and manage additional support staff to help ensure the events run smoothly, assisting with setup, load-in/load-out, customer relations, admission and retail sales, stage management, among other tasks.

Results

Over a brief period, BWF has helped grow and improve such signature events as Art in the Burg, a spring arts festival, the Town’s annual Oktoberfest celebration and the 1000 Miglia, America’s warm-up sports car rally, through increased attendance and building upon its solid reputation in the region. We expanded our scope of work to include additional town events such as helping coordinate Middleburg Day, its 4th of July / Independence Day activities and the Dickens of a Christmas celebration.